Driven by its new vision to emerge as a world-leading Omani service company, Sohar International has unveiled its new world-class Wealth Management advisory services. Designed exclusively for increasingly judicious high net worth customers, Sohar Wealth Management focusses on offering fiduciary advice and highly customized financial and related services, covering savings and investments schemes, borrowings, future protection schemes and day to day transactions.

Drawing on a deep understanding of what matters most to customers, their families and loved ones, Sohar International’s Wealth Management evolves on the incalculable value of having the right and timely advice from a trusted partner. To further boost its existing capabilities in this area and to always stay ahead of the game, the bank has appointed new market leading professionals with an international and regional track-record, committed to Sohar International’s purpose of helping customers win and achieve financial goals. The new Sohar Wealth Management is poised to become the trusted partner that will help potential and existing clients reach new heights, make well calculated decisions and yield more value for their wealth.

Commenting on the new service dedicated to transform customers’ wealth management experience; Mr. Khalil Al Hedaifi, Chief Retail Banking Officer at Sohar International, said, “The fast-paced evolving world we live in today makes it challenging to step back and plan the future of oneself as well as of their families. With this in mind, alongside our new strategy to provide more value, more velocity and more vision to our clients and the nation at large, we foresaw a need to establish a world-class wealth management advisory services to help our high net worth customers navigate their investments in the right direction. The new Sohar Wealth Management's unique propositions strongly reflect our brand personality of being Sharp, Human and Unstoppable in meeting customers’ needs and aspirations.”

Sohar International is uniquely positioned in that it effectively caters to all customer segments within the Sultanate with differentiating factors to better accommodate individual personalized needs. With economies and markets around the world rapidly changing, Sohar International evolves as an experienced partner, one with a global reach, regional expertise and a passion for client service to help customers win and grow for the future. The bank works on the promise of recognizing customer priority in everything it does, not only with diligence however with trust and accessibility.

Mr Aziz Al Jahdhami, Sohar International’s Assistant General Manager and Head of Wealth Management, commented, “The bank is raising the bar on wealth management advisory in the Omani market, with an unparalleled commitment to analyse customers’ financial needs. Our ideology goes beyond cosmetic changes; in place is a strong re-engineered infrastructural system as well as investments in our staff training and service quality. After all, winds can’t shake mountains but ideas can move them; as we embark on this journey with each individual customer, we take pride in proposing fiduciary tailor-made investment, borrowings, protection and daily transactional banking solutions, with market leading services attached, including prompt facilitation in all areas of interest. We look forward to announcing new imminent developments throughout the year”.

The Sohar Wealth Management team is well equipped with experts that can reach out to customers across the Sultanate, with varied expertise ranging from investment banking, risk management, retail and corporate banking, among other important fields. The team is led by Aziz Al Jahdhami, a reputed market leader, based on his tenor of spearheading the growth of Wealth Management advisory services, private banking, and investment management portfolios at a number of local and international banks.