As part of its relentless commitment to promote traditional culture and the spirit of winning across the Sultanate, Sohar International recently served as sponsor for the Al Zahra Camel Race Festival at Al Zahra Race Course in Wilayat Al Mudhaibi. The annual event, organised by locals, was held under the auspices of Sheikh Said Saud Al Ghufaili - President of the Oman Camel Racing Federation.

The eagerly awaited annual event attracted a large number of participants from different Wilayats across the Governorate of Al Sharqiyah and the Sultanate, with 22 rounds of racing that showcased different breeds of camels; and it offered attractive cash prizes for the winners. At the closing, Sohar International’s representative Mr. Saad al Shidhani, Branch Manager of Sinaw branch, received a token of appreciation from the organizers in recognition of the bank’s support

Commenting on the bank’s extended support to Al Zahra Camel Race Festival, Mr Khalil Al Hedaifi, Chief Retail Banking Officer said, “Camel racing is an integral part of the Omani culture, heritage and tradition; Sohar International remains committed to engage with the local community through such events and support their endeavors to help preserve Oman’s cultural wealth for the next generations. Additionally, we find the festival reflective of our Sharp, Human and Unstoppable brand personality, and our customer-centric purpose to help others win and achieve their aspirations. We thank the organizers for their efforts and congratulate the winners in the racing.”

Sohar International is unswerving as a facilitator of positive socio-economic growth within the nation, paying significant attention to sponsorship of young Omani talents to help them win. With the aim of enhancing the Sultanate’s profile in international arenas; the bank has sponsored Shihab Al Habsi, the 15 year old racing sensation. The association is a solid reinforcement of the bank’s new brand identity; helping people win and realise their aspirations. Additionally, the bank continues to support initiatives that contribute to the national drive towards economic diversification such as its recent support as gold sponsor at the Oman Open Golf Tournament 2019.