Leading innovation in Oman’s banking industry with effective futuristic strategies, Sohar International is slated to be the Digital Transformation Partner at the New Age Banking Summit Oman. In line with Oman Vision 2040 which emphasizes on promoting digitalization in the country, Sohar International has leveraged technological advancements to innovate its processes, introduce new products and increase customer engagement.  The Bank’s customer-first approach is underlined by a strong digital transformation roadmap, that ensures the highest levels of security in all its banking transactions.

The sixth edition of New Age Banking Summit Oman will be held today this year at the Majan Ballroom in Al Bustan Palace, A Ritz-Carlton Hotel in Muscat. The event, which will be hosted by His Excellency Shaikh Salim Bin Mustahail Al Mashani and supported by Oman Banks Association, will honor His Excellency Tahir Al Amri, Executive President, Central Bank of Oman as the Chief Guest and keynote speaker. The event will also be attended by senior-to-mid level bankers, Fintech experts, finance and investment professionals, insurance experts and business consultants.

Commenting on Sohar International’s sponsorship of this relevant event, Mr. Ahmed Al Musalmi, Chief Executive Officer of Sohar International said, “Oman’s banking sector has been undergoing a transformation in sync with the path breaking changes seen globally with adoption of new technologies to better customer service. The New Age Banking Summit is a great platform that brings together industry stalwarts to discuss and enlighten audience of the many facets of change that the banking and finance industry is presently undergoing. As the Digital Transformation Partner, Sohar International will be seen sharing from its experience of implementing key technological projects that have not only contributed internally to automate and create efficiencies, but more importantly towards the overall experience of customers and stakeholders in general. In fact, our Transformation Division has been created to enable positive change underscored by the bank’s vision of digitalization.”

The event will feature a panel discussion on the topic 'Driving Innovation and Transformation in Financial Services' which will witness the active participation of Mr. Ewan John MacLeod, Chief Transformation office, Sohar International.  Addressing the changing financial services landscape due to rapidly altering market dynamics, the panel discussion will focus on digital transformation to meet the evolving needs of customers, discuss business sustainability and ways to achieve financial inclusion.

“With our vision set firm, we aim to continue to play a pivotal role in Oman’s economic development by supporting events and forums such as the New Age Banking Summit Oman, that are vital to the business sector, and overall economic landscape of the nation in the long run. Our sponsorship and participation in the event is in tandem with this philosophy, and has helped provide us, as well as the industry, with salient insights and updates. We endeavour to continue to be a catalyst in enhancing the community’s well-being and development in various fields; while providing them with ‘winning’ propositions to achieve any goal,” added Mr. Ahmed Al Musalmi.

With digitalization playing a vital role in Sohar International’s success journey, the bank has been a key advocate of the benefits of going digital and has also taken various initiatives to encourage its customers to adopt a digital approach to banking. With enhanced flexibility to adapt to the changing market scenario, Sohar International has been able to continue uninterrupted operations even during the pandemic while boosting customer relations.

As a world-leading Omani service company that helps customers, communities and people to prosper and grow, Sohar International has always been at the forefront of initiatives that drive progress and serve as a gateway to the further development and growth of the nation. The bank remains committed to ensure a seamless digital transformation journey for its customers and contribute effectively to the objectives set in Oman Vision 2040.